How Did We Start?
Some stories aren’t created — they’re inherited.
Ours began generations ago, with hands learning the rhythm of yarn, knot, and loom. Today, that heritage continues — refined but unchanged at its core: a commitment to craftsmanship, integrity, and excellence in every piece we create.
Founder's Story
I grew up around carpets, long before I understood their value.
My earliest memory isn’t paperwork or business meetings, but sitting beside a loom, tying my first Persian knot. In that moment, I realized this wasn’t work — it was art. An art form shaped with patience, skill, and meaning.
As the fourth generation in this legacy, I don’t just run a business — I protect a tradition. I carry forward a craft that has lived through decades, guided by the belief that true artisanship deserves to be respected, preserved, and valued.
Our Philosophy
We believe a rug should be more than something that fills a space — it should belong to it.
Every piece is made intentionally: with time, with precision, and with understanding. We create rugs people don’t just buy— they connect with, live on, and keep.
Our guiding principles are simple:
Quality without compromise
Craftsmanship over shortcuts
Fair labor rooted in dignity and respect
Design led by detail, not trends
We make what you dream of — because perfection is never accidental.
What Sets Up Apart?
Our work is not outsourced, rushed, or disconnected.
It is shaped by a community who has grown with us — artisans whose fathers worked with ours, whose stories are woven into the very carpets they create.
They are not employees.
They are family.
Their skill is generational — passed through tradition, experience, and pride. This connection ensures something rare: consistency. Care. A shared belief that every rug should leave our hands flawless.
We are proud of a record that speaks louder than marketing — carpets delivered with not a single negative review.