Sustainability isn't a feature - it's a responsibility
Luxury is meaningful only when it respects the world that inspires it. Our rugs are crafted slowly — with intention, dignity, and care — so nothing beautiful comes at the cost of people or nature....
Our Perspective
True luxury is timeless — not disposable.
As manufacturers, we believe every product we create should honor the craft, the people behind it, and the world it comes from. Sustainability for us is not a marketing line — it’s a meaningful shift in how we design, produce, and evolve.
Looking Ahead!
Sustainability is a journey, and ours is ongoing.
We are actively working to expand recycled material usage, reduce water consumption, optimize waste management, and explore alternative backing materials that are gentler on the planet. Our approach is simple:
every improvement matters — no matter the scale.
Our responsibility extends beyond manufacturing—it extends to the land that supports us, the people who work with us, and the future we are shaping.
At our core, sustainability isn’t a badge — it’s a way of living.
We may not carry an endless list of government certifications, but our practices speak for themselves. Our land is cared for with intention: no chemical fertilizers, no shortcuts. Instead, we nourish the soil with natural compost and organic fertilizers made in-house, preserving its richness for future generations.
Within our facility, trees grow among our buildings — a gentle reminder that industry and nature don’t need to stand apart. Our dairy plays a surprising but meaningful role too: the cattle provide natural manure for the fields, and their waste powers our biogas plant, creating a circular system where very little goes to waste.
These choices aren’t recent changes — they are part of who we’ve always been: a business shaped by respect for craft, land, and longevity.